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A bit of ppc magic

��Pay Per Click, for some these phrases seem intimidating but for the seasoned marketer people words indicate pure profit. PPC is a excellent get it now traffic generation methods - no search engine optimization necessary, jump to the very first web page get no prisoners resolution to targeted visitors.

On the other hand a lot of wonder just what key phrases bring in the bucks and which ones get the bucks out of your pocket. If you've ever played all around with PPC you know what I'm speaking about and probably knowledgeable an Google Slap or two in your lifetime. It would be nice to know just what specifically Google and the other PPC networks are hunting for.

I have been enjoying the PPC game for really a few years and I can tell you from expertise that PPC is a force to be reckoned with, each revenue sensible and profit reduction sensible. Not to mention the almighty Google high quality score. As the years go on our large brother Google has been turning into tougher and tougher on your advertisements top quality score.

So I went on the search for a way to find my good quality score prior to I launched a new campaign, a single of my friends advisable Google Goggles which is a software program that will evaluate your landing web page and spit out a likely quality score based on your ad text, landing web page text, and key phrase relevancy. My ears perked up, people have been the factors I knew that the PPC networks looked at the most, I was interested.


So I bit the bullet and bought the software program and put it to function for my next campaign. At very first I was skeptical, I suggest this software program was telling me what I needed to do in purchase to acquire the quality score I wished, it in essence was Google telling me what they are searching for.

Come on, I mean I had a landing page in front of me that I made a handful of alterations on and now I would get a eight/10 top quality score. Well whatever I believed to myself and away we went, set a lower max key phrase bid and sent it away.

The following day I returned t my AdWords account and checked on my high quality score and positive sufficient I was running a eight/ten good quality score for the entire key phrase group. This is got to be a fluke I imagined so went and checked some of my other campaigns and landing pages in Google Goggles and sure sufficient I saw the very same top quality score. I was convinced. Now I use Google Goggles for all my PPC campaigns.

I know this article started out to sound like a sales letter, but I desired to get the word out about Google Goggles simply because I was myself a skeptic and was pleasantly stunned by the efficiency of this computer software.

I discovered a lesson, there might be a product correct below your nose that can get rid of a whole lot of head aches if you just give it a possibility, heck most of the time there is a cash back ensure for these items so what do you have to get rid of.

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